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portada Promotion (Marketing)
Type
Physical Book
Language
English
Format
Paperback
ISBN13
9786130513757

Promotion (Marketing)

New Book Imported to Taiwan
Delivery: 02 Nov - 10 Nov Shipping: 13 to 14 business days.
NT$ 4,816
NT$ 4,816

Synopsis "Promotion (Marketing)"

High Quality Content by WIKIPEDIA articles! Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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