Name: Prove It: Exactly How Modern Marketers Earn Trust
Price: 751.00 TWD
Availability: InStock
Author: Phil M. Jones
ISBN: 9781774582015

portada Prove It: Exactly How Modern Marketers Earn Trust

Prove It: Exactly How Modern Marketers Earn Trust

Type

Physical Book

Author

Melanie Deziel

With

Phil M. Jones

Publisher

Page Two Books, Inc.

Year

2022

Language

English

Pages

152

Format

Paperback

Dimensions

20.4 x 13.5 x 1.0 cm

Weight

0.20 kg.

ISBN13

9781774582015

Synopsis "Prove It: Exactly How Modern Marketers Earn Trust"

Your brand is on trial--here's how to win your case.You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial--and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises--even the ones you don't realize you're making--gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show--not tell!--the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your "jury of consumers" connects with your case. It's time to stand out from all the brands that shout "trust us, we're great!" at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.

Phil M. Jones

(With)

View Author's Page

Phil M. Jones is an author, speaker, and British sales expert, known for his focus on effective communication techniques and persuasion. His most notable work is "Exactly What to Say", in which he offers practical tools to enhance sales and leadership skills through the use of key phrases. With a career spanning over 20 years in the sales field, Jones has worked with renowned companies and trained thousands of professionals, helping them transform their way of communicating and achieve success in their businesses.

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