Name: Purple Goldfish Workbook: 10 Ways to Attract Raving Customers
Price: 1756.00 TWD
Availability: InStock
Author: Carroll, Evan ; Phelps, Stan
ISBN: 9781732665286

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Purple Goldfish Workbook: 10 Ways to Attract Raving Customers

Type

Physical Book

Author

Stan Phelps

Evan Carroll

Publisher

9 Inch Marketing

Language

English

Pages

Format

Paperback

Dimensions

28.0 x 21.6 x 0.4 cm

Weight

0.20 kg.

ISBN13

9781732665286

Synopsis "Purple Goldfish Workbook: 10 Ways to Attract Raving Customers"

Are you looking to stand out from your competition?Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth. The workbook is broken up into three main parts: Part 1 - (The Why) Introduction - the case for focusing on customer experience.Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.

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Purple Goldfish Workbook: 10 Ways to Attract Raving Customers - Carroll, Evan ; Phelps, Stan

Synopsis "Purple Goldfish Workbook: 10 Ways to Attract Raving Customers"

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