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portada Quantitative Marketing Research
Type
Physical Book
Publisher
Language
English
Format
Paperback
ISBN13
9786130498535

Quantitative Marketing Research

New Book Imported to Taiwan
Delivery: 30 Oct - 09 Nov Shipping: 14 to 15 business days.
NT$ 6,319
NT$ 6,319

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Synopsis "Quantitative Marketing Research"

High Quality Content by WIKIPEDIA articles! Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the marketplace, and to create strategies and marketing plans.

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The book is written in English.

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The binding of this edition is Paperback.

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