Name: Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Price: 1892.00 TWD
Availability: InStock
Author: Kitchen, Philip J. ; Schultz, Don E.
ISBN: 9781349425327

Select your country

Americas

Europe

Rest of the world

portada Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Type

Physical Book

Author

Don E. Schultz

Philip J. Kitchen

Publisher

Palgrave MacMillan

Language

English

Pages

410

Format

Paperback

Dimensions

22.9 x 15.2 x 2.5 cm

Weight

0.64 kg.

ISBN13

9781349425327

Synopsis "Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century"

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century - Kitchen, Philip J. ; Schultz, Don E.

Synopsis "Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery