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portada Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity
Type
Physical Book
Author
Publisher
Language
English
Pages
126
Format
Paperback
Dimensions
21.0 x 14.8 x 0.8 cm
Weight
0.18 kg.
ISBN13
9789811345449
Categories

Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity

Guojun Zeng (Author) · Henk J. de Vries (Author) · Frank M. Go (Author) · Palgrave MacMillan · Paperback

Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity - Zeng, Guojun ; de Vries, Henk J. ; Go, Frank M.

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Synopsis "Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity"

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

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