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portada Retail Internationalization in China: Expansion of Foreign Retailers
Type
Physical Book
Author
Publisher
Language
English
Pages
208
Format
Paperback
Dimensions
23.4 x 15.6 x 1.2 cm
Weight
0.33 kg.
ISBN13
9781349332816
Categories

Retail Internationalization in China: Expansion of Foreign Retailers

L. Qixun Siebers (Author) · Palgrave MacMillan · Paperback

Retail Internationalization in China: Expansion of Foreign Retailers - Siebers, L. Qixun

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Synopsis "Retail Internationalization in China: Expansion of Foreign Retailers"

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

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