Name: Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
Price: 3799.00 TWD
Availability: InStock
Author: Midler, Christophe ; Jullien, Bernard ; Lung, Yannick
ISBN: 9781138037205

portada Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

Type

Physical Book

Author

Bernard Jullien

Christophe Midler

Yannick Lung

Publisher

Auerbach Publications

Language

English

Pages

178

Format

Hardcover

Dimensions

23.6 x 15.5 x 1.5 cm

Weight

1.20 kg.

ISBN13

9781138037205

Synopsis "Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project"

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

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Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project - Midler, Christophe ; Jullien, Bernard ; Lung, Yannick

Synopsis "Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project"

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