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portada Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact
Type
Physical Book
Author
Publisher
Language
English
Pages
398
Format
Paperback
Dimensions
24.1 x 18.3 x 2.1 cm
Weight
0.50 kg.
ISBN13
9783834926531
Categories

Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact

Florian Mueller (Author) · Gabler Verlag · Paperback

Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact - Mueller, Florian

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Synopsis "Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact"

Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.

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