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portada Scaling Procedures: Issues and Applications
Type
Physical Book
Publisher
Author
Year
2003
Language
English
Pages
216
Format
Paperback
Weight
1
ISBN
0761920277
ISBN13
9780761920274
Edition No.
1
Categories

Scaling Procedures: Issues and Applications

Richard G. Netemeyer; William O. Bearden; Subhash Sharma (Author) · Sage Publishing · Paperback

Scaling Procedures: Issues and Applications - Richard G. Netemeyer; William O. Bearden; Subhash Sharma

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Synopsis "Scaling Procedures: Issues and Applications "

`This is an excellent book which introduces the underlying concepts and practical issues related to psychosocial measurement and scale development' - Statistics in Medicine Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression. Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, this book also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.

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