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portada Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
232
Format
Paperback
ISBN13
9780749479916
Edition No.
1
Categories

Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization

Cindy Barnes; Helen Blake; Tamara Howard (Author) · Kogan Page · Paperback

Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization - Cindy Barnes; Helen Blake; Tamara Howard

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Synopsis "Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization "

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

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