你好! Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Sensory marketing in a digital context
Type
Physical Book
Author
Publisher
Language
English
Pages
76
Format
Paperback
Dimensions
22.9 x 15.2 x 0.5 cm
Weight
0.12 kg.
ISBN13
9786203678390
Categories

Sensory marketing in a digital context

Yanne Antonini (Author) · Our Knowledge Publishing · Paperback

Sensory marketing in a digital context - Antonini, Yanne

New Book Imported to Taiwan
Delivery: 04 Sep - 14 Sep Shipping: 13 to 14 business days.
NT$ 2,067
NT$ 2,067

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Sensory marketing in a digital context"

During the last few years, companies have evolved and progressed a lot thanks to the massive arrival of digital technology and its functionalities bringing them new ways of working.Marketing has also evolved from mass marketing, which did not care about consumer expectations, to experiential and sensory marketing, which takes into account the emotions and real needs of customers.The objective of this research paper is to know how to improve the sensory experience of the consumer through digital. But also to decipher emotions, implicit needs in the purchase path by playing on the five senses through virtual experiences, mobile applications or by using social psychology.Atmosphere and relational dimension, augmented reality and mental imagery. This research takes stock of the situation, and provides keys and avenues for progress, based on companies that are pioneers in the use of the five senses in a digital context.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews