Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Services Marketing: Integrating Customer Focus Across the Firm (Paperback)
Type
Physical Book
Publisher
Author
Language
English
Pages
538
Format
Paperback
ISBN13
9780077169312
Edition No.
3

Services Marketing: Integrating Customer Focus Across the Firm (Paperback)

Mary Jo Bitner Alan Wilson Dwayne D. Gremler (Author) · McGraw-Hill Education - Europe, United States · Paperback

Services Marketing: Integrating Customer Focus Across the Firm (Paperback) - Mary Jo Bitner Alan Wilson Dwayne D. Gremler

Used BookGood Condition Imported to Taiwan
Delivery: 24 Jul - 06 Aug Shipping: 8 to 12 business days.
NT$ 1,107
(Good Condition)NT$ 1,107

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Services Marketing: Integrating Customer Focus Across the Firm (Paperback) "

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: * - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field * - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships * - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews