Name: Services Marketing Issues in Emerging Economies
Price: 4972.00 TWD
Availability: InStock
Author: Adhikari, Atanu
ISBN: 9789811587894

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portada Services Marketing Issues in Emerging Economies

Services Marketing Issues in Emerging Economies

Type

Physical Book

Publisher

Springer

Author

Adhikari, Atanu

Language

English

Pages

195

Format

Paperback

Dimensions

23.4 x 15.6 x 1.1 cm

Weight

0.30 kg.

ISBN13

9789811587894

Synopsis "Services Marketing Issues in Emerging Economies"

Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting.- Designing the Service Experience for Online Shoppers in Emerging Economies.- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India.- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications.- Institutional Arrangements and Inter-Organizational Governance in Service Companies.- Distribution Service Issues in Emerging Rural Markets With Special Reference to India.- Marketing-Mix and Customer Loyalty in Services Marketing.

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Services Marketing Issues in Emerging Economies - Adhikari, Atanu

Synopsis "Services Marketing Issues in Emerging Economies"

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