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portada Services Marketing: People, Technology, Strategy (Ninth Edition)
Type
Physical Book
Author
Publisher
Year
2021
Language
English
Pages
684
Format
Paperback
Dimensions
27.8 x 21.4 x 2.4 cm
Weight
1.36 kg.
ISBN13
9781944659820
Edition No.
9
Categories

Services Marketing: People, Technology, Strategy (Ninth Edition)

Jochen Wirtz (Author) · Christopher Lovelock (Author) · World Scientific Publishing Company · Paperback

Services Marketing: People, Technology, Strategy (Ninth Edition) - Wirtz, Jochen ; Lovelock, Christopher

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Synopsis "Services Marketing: People, Technology, Strategy (Ninth Edition)"

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

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