Name: Small Data
SKU: 52299821
Price: 865.00 TWD
Availability: InStock
Rating: 5 (1 reviews)
Author: Martin Lindstrom
ISBN: 9786077478409

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Author

Martin Lindstrom

Publisher

Booket Paidos

Synopsis "Small Data"

Como si de una versión moderna de Sherlock Holmes se tratase, la acumulación de pequeños datos

Martin Lindstrom

(Author)

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He is globally known for his contributions to marketing and branding. His approach has been to understand from everyday life how consumers decide, motivated by brands, marketing, and advertising. Through his books Brandwashed and Buyology, he has promoted an honest and transparent approach of companies to their customers as a formula to gain more followers.

Lindstrom has been featured in media such as The Wall Street Journal, Newsweek, The Economist, The New York Times, BusinessWeek, Forbes, and Harvard Business Review, among many others, and in 2009 was considered by Time magazine as one of the hundred most influential people in the world. His books have been translated into forty languages and have been published in more than sixty countries.

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