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portada Social Customer Relationship Management: Grundlagen, Anwendungen und Technologien (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
135
Format
Paperback
ISBN13
9783662527894
Edition No.
1

Social Customer Relationship Management: Grundlagen, Anwendungen und Technologien (in German)

Rainer Alt; Olaf Reinhold (Author) · Springer Gabler · Paperback

Social Customer Relationship Management: Grundlagen, Anwendungen und Technologien (in German) - Rainer Alt; Olaf Reinhold

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Synopsis "Social Customer Relationship Management: Grundlagen, Anwendungen und Technologien (in German)"

Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Für das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschlie ung und der Datenqualität. Es richtet sich sowohl an Praktiker als auch an Lehrende und Studierende.

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The book is written in German.

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The binding of this edition is Paperback.

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