Name: Social Media for Leaders: Your Team Can Steer the Boat But You Need Chart the Course
Price: 2671.00 TWD
Availability: InStock
Author: Babka, Stefanie ; Gloeser, Immanuel
ISBN: 9783658423506

portada Social Media for Leaders: Your Team Can Steer the Boat But You Need Chart the Course

Social Media for Leaders: Your Team Can Steer the Boat But You Need Chart the Course

Type

Physical Book

Author

Stefanie Babka

Illustrated by

Immanuel Gloeser

Publisher

Springer

Language

English

Pages

211

Format

Paperback

Dimensions

24.4 x 17.0 x 1.2 cm

Weight

0.38 kg.

ISBN13

9783658423506

Synopsis "Social Media for Leaders: Your Team Can Steer the Boat But You Need Chart the Course"

This book provides you with a concise and accurate overview of the key business challenges, opportunities and risks related to social media. Regardless of the type and size of company or department you manage, whether you offer industrial goods, consumer goods or services - social media is a factor you should monitor and manage. Stefanie Babka helps you ask yourself and your employees the right questions, find answers and thus face the internal challenges. Because social media is a management task. For example, the following questions are highlighted: Are you aware of the risks of uncoordinated and improper use of social media by your employees in their private or professional lives? Have you taken everything into account in terms of data protection law, or do you already have one foot in jail as a manager? Are you spending too much money on social media campaigns? Do you have the right social media strategy? Is it aligned with your company's goals? Are you in control or does social media anarchy reign in your company? What opportunities and risks do internal social media applications bring for collaboration in teams or organizational units? How can social media be used as a strategic management tool? Social media concerns every company. Whether you like it or not. For the 2nd edition, all contents have been revised and the chapter "As a manager on the social web" has been expanded to include, among other things, the topic of virtual management and leading virtual teams.

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Social Media for Leaders: Your Team Can Steer the Boat But You Need Chart the Course - Babka, Stefanie ; Gloeser, Immanuel

Synopsis "Social Media for Leaders: Your Team Can Steer the Boat But You Need Chart the Course"

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