Name: Soundbait: Creative Weapons of Mass Distraction
Price: 667.00 TWD
Availability: InStock
Author: Dj Williams
ISBN: 9781599321080

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portada Soundbait: Creative Weapons of Mass Distraction

Soundbait: Creative Weapons of Mass Distraction

Type

Physical Book

Publisher

Advantage Media Group

Author

Dj Williams

Year

2009

Language

English

Pages

100

Format

Paperback

ISBN

1599321084

ISBN13

9781599321080

Synopsis "Soundbait: Creative Weapons of Mass Distraction "

"soundBAIT" is a formula for radio-marketing success that has been developed for 1) radio station account executives who want to attract new advertisers, 2) radio advertisers who want their hard earned marketing dollars to produce dramatically better results and 3) radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. "soundBAIT" examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as "bait" in their messages before they will "bite" at the products and services advertisers offer them.

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Soundbait: Creative Weapons of Mass Distraction - Dj Williams

Synopsis "Soundbait: Creative Weapons of Mass Distraction "

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