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portada Successes and Challenges of Emerging Economy Multinationals
Type
Physical Book
Author
Illustrated by
Publisher
Language
English
Pages
286
Format
Hardcover
Dimensions
21.6 x 14.0 x 2.3 cm
Weight
0.52 kg.
ISBN13
9781137369406
Categories

Successes and Challenges of Emerging Economy Multinationals

Marin Marinov (Author) · S. Marinova (Illustrated by) · Palgrave MacMillan · Hardcover

Successes and Challenges of Emerging Economy Multinationals - Marinov, Marin ; Marinova, S.

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Synopsis "Successes and Challenges of Emerging Economy Multinationals"

The global business area has witnessed a remarkable radical change. The recent spectacular rise of emerging economy multinationals sets numerous questions requiring explanation and understanding. Successes and Challenges of Emerging Economy Multinationals investigates a broad variety of cases presenting clear evidence of fast successful internationalization of emerging economy multinationals originating not only from big economic players such as China, India and Russia but also from other successfully internationalizing emerging countries, namely South Africa and Poland. In terms of size, the firms vary from huge multinational firms such as Huawei, Tata and Gazprom, to really small high technology firms. The in-depth analysis conducted in this book leads to the indication of numerous novel directions for further theoretical expansion and new empirical research.

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