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portada Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories you Share
Type
Physical Book
Publisher
Author
Language
English
Pages
104
Format
Paperback
ISBN13
9780998150109

Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories you Share

Robert Marsh (Author) · Millcreek Creative Ventures · Paperback

Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories you Share - Robert Marsh

New Book Imported to Taiwan
Delivery: 08 Sep - 21 Sep Shipping: 16 to 20 business days.
NT$ 715
NT$ 715

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Synopsis "Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories you Share"

Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is critical to the long-term success of any product or service. By examining more than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better. Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use. You'll learn: - the neurological reasons why humans crave stories - 15 different ideas for finding your brand story - a framework for thinking through your brand's purpose and position to identify a brand story that will resonate with your customers - ideas for sharing your story effectively

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The book is written in English.

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The binding of this edition is Paperback.

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