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portada The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want
Type
Physical Book
Author
Publisher
Language
English
Pages
190
Format
Paperback
Dimensions
21.6 x 14.0 x 1.1 cm
Weight
0.24 kg.
ISBN13
9781349468966
Categories

The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

A. Simpson (Author) · Palgrave MacMillan · Paperback

The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want - Simpson, A.

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Synopsis "The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want"

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and - more importantly - listen to them. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

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The binding of this edition is Paperback.

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