Name: The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions
Price: 4002.00 TWD
Availability: InStock
Author: Sethuraman, Raj ; Raju, Jagmohan
ISBN: 9781601987129

portada The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

Type

Physical Book

Author

Jagmohan Raju

Raj Sethuraman

Publisher

Now Publishers

Language

English

Pages

126

Format

Paperback

Dimensions

23.4 x 15.6 x 0.7 cm

Weight

0.19 kg.

ISBN13

9781601987129

Synopsis "The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions"

The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1. What types of economic models have been used to analyze the competition between national brands and store brands? 2. What insights and implications have they generated? 3. What are some useful directions for future research by modelers of national brand - store brand competition? This monograph is an extension of earlier reviews on this topic with some important differences. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly however, the focus is exclusively on the analytical models that give rise to those results. First, The Competition between National Brands and Store Brands presents a framework that is conducive for classifying the extant literature on national brand - store brand competition. Second, the authors compile pertinent articles and available working papers, and classify them using this framework. Third, the volume traces the development of the analytical models starting from the simple model with one national brand manufacturer and one retailer, and progressing to models with multiple manufacturers and retailers. Finally, the authors discuss the insights obtained from them and provide future research directions.

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The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions - Sethuraman, Raj ; Raju, Jagmohan

Synopsis "The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions"

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