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portada The Distribution Blueprint
Type
Physical Book
Publisher
Author
Language
English
Pages
164
Format
Paperback
ISBN13
9798952408722

The Distribution Blueprint

Stephen Cohen (Author) · Stephen Cohen · Paperback

The Distribution Blueprint - Stephen Cohen

New Book Imported to Taiwan
Delivery: 02 Nov - 10 Nov Shipping: 5 to 6 business days.
NT$ 750
NT$ 750

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Synopsis "The Distribution Blueprint"

Every year, entrepreneurs pour everything into building a great product, then watch it quietly disappear from shelves within eighteen months. Stephen Cohen has seen it happen more times than he can count, and he knows exactly why: the product wasn't the problem. The distribution was.Drawing on more than twenty-five years building beverage brands like Monster Energy, Bang Energy, and RECON1, Cohen breaks down the real work that happens after the deal is signed. This isn't theory from a classroom. It's lessons earned in distribution, retail aisles, and thousands of miles on the road, from a career spent turning emerging brands into category leaders.Inside, you'll learn how to choose the right distribution partner, win the retail battle for shelf space, build a field team that executes under pressure, and turn a single market win into a national strategy, all without losing the relationships that make it possible.The Distribution Blueprint is a practical, first-person playbook for anyone building a consumer brand: founders chasing their first big order, sales leaders scaling a team, and distributors who want to understand what separates a partner from a passenger.Because in this business, products get you in the door. Distribution decides whether you stay.

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The book is written in English.

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The binding of this edition is Paperback.

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