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portada The Entrepreneurial Journalist's Toolkit: Manage Your Media
Type
Physical Book
Author
Publisher
Language
English
Pages
236
Format
Hardcover
Dimensions
23.9 x 19.8 x 2.0 cm
Weight
0.59 kg.
ISBN13
9781138816473
Edition No.
1
Categories

The Entrepreneurial Journalist's Toolkit: Manage Your Media

Sara Kelly (Author) · Routledge · Hardcover

The Entrepreneurial Journalist's Toolkit: Manage Your Media - Kelly, Sara

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Synopsis "The Entrepreneurial Journalist's Toolkit: Manage Your Media"

Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

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The book is written in English.

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The binding of this edition is Hardcover.

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