Name: The Fundraising Reader
Price: 1666.00 TWD
Availability: InStock
Author: Beth Breeze (Editor), Donna Day Lafferty (Editor), Pamala Wiepking (Editor)
ISBN: 9780367703707

Type

Physical Book

Publisher

Routledge

Author

Beth Breeze (Editor), Donna Day Lafferty (Editor), Pamala Wiepking (Editor)

Language

English

Pages

590

Format

Paperback

ISBN13

9780367703707

Edition No.

The Fundraising Reader

Beth Breeze (Editor), Donna Day Lafferty (Editor), Pamala Wiepking (Editor) (Author) · Routledge · Paperback

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Synopsis "The Fundraising Reader "

The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, covers key concepts, principles and debates. The book shines a light on the experience of being a fundraiser and answers an urgent need to engage with the complexities of a facet of business that is often neglected or properly understood. This international compilation features extracts from key writing on fundraising, with a comprehensive contextualising introduction by the editors. Uniquely, this Reader shares conflicting positions relating to age-old and current debates on fundraising: Is fundraising marketing? Should donors or the community be front and centre in fundraising? How can fundraisers deal with ethical dilemmas such as 'tainted' donors and money? Best practice and future trends are also covered, including the impact of new technologies and responding to demands for greater diversity, inclusion and equity in fundraising teams. This Reader is for those who seek to further develop their own understanding of fundraising, and provides an invaluable resource for academic courses and professional training.

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The Fundraising Reader - Beth Breeze (Editor), Donna Day Lafferty (Editor), Pamala Wiepking (Editor)

Synopsis "The Fundraising Reader "

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