Name: The Great American Blow-Up: Puffery in Advertising and Selling
Price: 913.00 TWD
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Author: Ivan L. Preston
ISBN: 9780299152543

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portada The Great American Blow-Up: Puffery in Advertising and Selling

The Great American Blow-Up: Puffery in Advertising and Selling

Type

Physical Book

Publisher

University Of Wisconsin Press

Author

Ivan L. Preston

Year

1996

Language

English

Pages

256

Format

Paperback

ISBN

0299152545

ISBN13

9780299152543

Edition No.

Synopsis "The Great American Blow-Up: Puffery in Advertising and Selling "

How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.

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The Great American Blow-Up: Puffery in Advertising and Selling - Ivan L. Preston

Synopsis "The Great American Blow-Up: Puffery in Advertising and Selling "

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