Name: The Iconist: The art and Science of Standing out
Price: 818.00 TWD
Availability: InStock
Author: Jamie Mustard
ISBN: 9781948836418

portada The Iconist: The art and Science of Standing out

The Iconist: The art and Science of Standing out

Type

Physical Book

Publisher

Benbella Books

Author

Jamie Mustard

Year

2019

Language

English

Pages

200

Format

Hardcover

ISBN13

9781948836418

Synopsis "The Iconist: The art and Science of Standing out "

Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino’s Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner’s manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

The Iconist: The art and Science of Standing out - Jamie Mustard

Synopsis "The Iconist: The art and Science of Standing out "

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery