Name: The Idea Agent: The Handbook on Creative Processes
SKU: 56089391
Price: 10546.00 TWD
Availability: InStock
Author: Michanek, Jonas ; Breiler, Andréas
ISBN: 9781138423800

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The Idea Agent: The Handbook on Creative Processes

Type

Physical Book

Author

Jonas Michanek

Andréas Breiler

Publisher

Routledge

Language

English

Pages

196

Format

Hardcover

Weight

0.36 kg.

ISBN13

9781138423800

Edition No.

Synopsis "The Idea Agent: The Handbook on Creative Processes"

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

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The Idea Agent: The Handbook on Creative Processes - Michanek, Jonas ; Breiler, Andréas

Synopsis "The Idea Agent: The Handbook on Creative Processes"

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