Name: The Influence of Culture on Brand Positioning Strategy
Price: 787.00 TWD
Availability: InStock
Author: Guido Maiwald
ISBN: 9783656370253

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Type

Physical Book

Publisher

Grin Verlag

Author

Guido Maiwald

Language

English

Pages

Format

Paperback

ISBN13

9783656370253

The Influence of Culture on Brand Positioning Strategy

Guido Maiwald (Author) · Grin Verlag · Paperback

New Book Imported to Taiwan

Delivery: 24 Aug - 02 Sep

NT$ 787

NT$ 787

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Synopsis "The Influence of Culture on Brand Positioning Strategy"

Scientific Essay from the year 2005 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: In order to increase the saleability of a brand or product and at the same time to minimize the costs of production and advertisement, marketing companies or departments try to internationalize or 'globalize' production processes as well as marketing strategies. One challenge of these goals lies in differences between the mindset of consumers, being consequence of differences in culture. This work will focus the meaning of 'culture' and the question which 'ingredients' define culture. In the following chapters strategies of cross-cultural surveys within marketing strategies for brands and products will be examined.

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The Influence of Culture on Brand Positioning Strategy - Guido Maiwald

Synopsis "The Influence of Culture on Brand Positioning Strategy"

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