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portada The Market Makers: How Retailers are Reshaping the Global Economy
Type
Physical Book
Publisher
Author
Year
2012
Language
English
Pages
380
Format
Paperback
ISBN
0199655871
ISBN13
9780199655878
Categories

The Market Makers: How Retailers are Reshaping the Global Economy

Gary Hamilton (Author) · Oxford University Press · Paperback

The Market Makers: How Retailers are Reshaping the Global Economy - Gary Hamilton

New Book Imported to Taiwan
Delivery: 17 Jul - 27 Jul Shipping: 4 to 5 business days.
NT$ 1,993
NT$ 1,993

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Synopsis "The Market Makers: How Retailers are Reshaping the Global Economy "

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, which provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

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