你好! Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Myth of Excellence: Why Great Companies Never try to be the Best at Everything
Type
Physical Book
Publisher
Author
Year
2003
Language
English
Pages
272
Format
Paperback
Weight
0.42
ISBN
9780609810019
ISBN13
9780609810019
Categories

The Myth of Excellence: Why Great Companies Never try to be the Best at Everything

Fred Crawford; Ryan Mathews (Author) · Three Rivers Pr · Paperback

The Myth of Excellence: Why Great Companies Never try to be the Best at Everything - Fred Crawford; Ryan Mathews

New Book Imported to Taiwan
Delivery: 27 Aug - 07 Sep Shipping: 4 to 5 business days.
NT$ 861
NT$ 861

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Myth of Excellence: Why Great Companies Never try to be the Best at Everything "

Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need. Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews