Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Psychology of Consumer Profiling in a Digital Age
Type
Physical Book
Author
Publisher
Year
2018
Language
English
Pages
258
Format
Paperback
ISBN13
9781138340749
Edition No.
1
Categories

The Psychology of Consumer Profiling in a Digital Age

Barrie Gunter (Author) · Routledge · Paperback

The Psychology of Consumer Profiling in a Digital Age - Gunter, Barrie

Cheaper New Book Imported to Taiwan
Delivery: 24 Aug - 03 Sep Shipping: 12 to 14 business days.
NT$ 2,519
Faster New Book Imported to Taiwan
Delivery: 20 Aug - 02 Sep Shipping: 10 to 13 business days.
NT$ 2,893
NT$ 2,519

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Psychology of Consumer Profiling in a Digital Age"

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers' relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of 'psychographics' has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews