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portada The Psychology of Influence: Theory, Research and Practice
Type
Physical Book
Publisher
Author
Year
2016
Language
English
Pages
268
Format
Paperback
ISBN13
9781138655393
Edition No.
1
Categories

The Psychology of Influence: Theory, Research and Practice

Joop Van Der Pligt; Michael Vliek (Author) · Routledge · Paperback

The Psychology of Influence: Theory, Research and Practice - Joop Van Der Pligt; Michael Vliek

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Synopsis "The Psychology of Influence: Theory, Research and Practice "

Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

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