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portada The Role of the Digital Marketing Consultant in Social Media
Type
Physical Book
Publisher
Author
Language
English
Pages
68
Format
Paperback
Dimensions
22.9 x 15.2 x 0.4 cm
ISBN13
9786209408731

The Role of the Digital Marketing Consultant in Social Media

Sousa Junior, João Henriques De; Silva Junior, Antônio De S. (Author) · Our Knowledge Publishing · Paperback

The Role of the Digital Marketing Consultant in Social Media - Sousa Junior, João Henriques de; Silva Junior, Antônio de S.

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Synopsis "The Role of the Digital Marketing Consultant in Social Media"

With the advent of the internet and social media, the global market has undergone significant changes. In order for companies to keep up with market developments and adapt to all these changes, there is a need for the intervention of a specific external agent in the field: the marketing consultant. Since companies began to use social media and virtual networks, there has been a growing need for planning and strategies in the area of digital marketing. This study seeks to analyze and characterize the role of marketing consultants working in social media, especially Facebook, from the perspective of marketing consultants and entertainment entrepreneurs in Caruaru, Pernambuco.

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The book is written in English.

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The binding of this edition is Paperback.

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