Name: The Sage Handbook of Advertising
Price: 8573.00 TWD
Availability: InStock
Author: Tellis, Gerard J. ; Ambler, Tim
ISBN: 9781412918862

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Type

Physical Book

Publisher

Sage Publications Ltd

Author

Tellis, Gerard J. ; Ambler, Tim

Language

English

Pages

512

Format

Hardcover

Dimensions

25.1 x 17.8 x 3.3 cm

Weight

1.07 kg.

ISBN

1412918863

ISBN13

9781412918862

Synopsis "The Sage Handbook of Advertising"

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation.

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The Sage Handbook of Advertising - Tellis, Gerard J. ; Ambler, Tim

Synopsis "The Sage Handbook of Advertising"

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