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portada The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
264
Format
Hardcover
Dimensions
23.6 x 15.5 x 2.0 cm
Weight
0.50 kg.
ISBN13
9781644533161
Categories

The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing

Serena Laiena (Author) · University of Delaware Press · Hardcover

The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing - Laiena, Serena

New Book Imported to Taiwan
Delivery: 03 Sep - 11 Sep Shipping: 13 to 14 business days.
NT$ 5,872
NT$ 5,872

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Synopsis "The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing"

Who were the first celebrity couples? How was their success forged? Which forces influenced their self-fashioning and marketing strategies? These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576-1654) and Virginia Ramponi (1583-ca.1631). This book examines their artistic path - a deliberately crafted and mutually beneficial joint career - and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, The Theatre Couple in Early Modern Italy revises the conventional view of the Italian diva, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell'Arte, a system that continues to shape celebrity today.

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