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portada The Waste Makers
Type
Physical Book
Author
Introduction by
Publisher
Year
2011
Language
English
Pages
216
Format
Paperback
Dimensions
21.1x14.2x2.2 cm
Weight
0.33 kg.
ISBN13
9781935439370
Categories

The Waste Makers

Vance Packard (Author) · Bill McKibben (Introduction by) · Ig Publishing · Paperback

The Waste Makers - Packard, Vance ; McKibben, Bill

New Book Imported to Taiwan
Delivery: 02 Nov - 13 Nov Shipping: 13 to 17 business days.
NT$ 771
NT$ 771

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Synopsis "The Waste Makers"

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society. The Waste Makers was the first book to probe the increasing commercialization of American life--the development of consumption for consumption's sake. Packard outlines the ways manufacturers and advertisers persuade consumers to buy things they don't need and didn't know they wanted, including the two-of-a-kind of everything syndrome--"two refrigerators in every home"--and appeals to purchase something because it is more expensive, or because it is painted in a new color. The book also brought attention to the concept of planned obsolescence, in which a "death date" is built into products so that they wear out quickly and need to be replaced. By manipulating the public into mindless consumerism, Packard believed that business was making us "more wasteful, imprudent, and carefree in our consuming habits," which was using up our natural resources at an alarming rate. A prescient book that predicted the rise of American consumer culture, this all new edition of The Waste Makers features an introduction by best-selling author Bill McKibben. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Hidden Persuaders, about how advertisers use psychological methods to get people to buy the products they sell; The Status Seekers, which describes American social stratification and behavior; and The Naked Society, about the threats to privacy posed by new technologies.

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The book is written in English.

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The binding of this edition is Paperback.

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