Name: Under the Influence: Putting Peer Pressure to Work
Price: 884.00 TWD
Availability: InStock
Author: Robert H. Frank
ISBN: 9780691227108

portada Under the Influence: Putting Peer Pressure to Work

Under the Influence: Putting Peer Pressure to Work

Type

Physical Book

Author

Robert H. Frank

Preface by

Robert H. Frank

Publisher

Princeton University Press

Year

2021

Language

English

Pages

312

Format

Paperback

Dimensions

20.1 x 13.2 x 2.8 cm

Weight

0.29 kg.

ISBN13

9780691227108

Synopsis "Under the Influence: Putting Peer Pressure to Work "

From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street--our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet--mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.

Robert H. Frank

(Author, Preface by)

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Robert H. Frank (Robert Harris Frank) es un economista y académico estadounidense reconocido por sus aportes a la economía del comportamiento y la economía del consumidor. Profesor durante décadas en la Universidad de Cornell, ha centrado su trabajo en analizar cómo factores sociales y psicológicos influyen en las decisiones económicas, cuestionando el modelo tradicional del individuo plenamente racional. Su estilo se distingue por traducir conceptos complejos en ejemplos cotidianos, acercando la economía al público general sin perder rigor analítico.

Entre sus obras más conocidas se encuentran The Economic Naturalist, Luxury Fever y The Darwin Economy, donde examina temas como el consumo conspicuo, la competencia social y las externalidades en la vida cotidiana. También es coautor, junto a Ben S. Bernanke, del manual Principles of Economics, ampliamente utilizado en educación superior. Su trabajo combina teoría y observación empírica, proponiendo una visión de la economía más conectada con el comportamiento real de las personas y los desafíos sociales contemporáneos.

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