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portada Value (Marketing)
Type
Physical Book
Publisher
Language
English
Format
Paperback
ISBN13
9786131366253

Value (Marketing)

New Book Imported to Taiwan
Delivery: 21 Oct - 29 Oct Shipping: 13 to 14 business days.
NT$ 5,519
NT$ 5,519

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Synopsis "Value (Marketing)"

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The value of a product is the mental estimation a consumer makes of it. Formally it may be conceptualized as the relationship between the consumer''s perceived benefits in relation to the perceived costs of receiving these benefits. It is often expressed as the equation : Value = Benefits / Cost. There are parallel''s between cultural expectations and consumer expectations. Thus pizza in Japan might be topped with tuna rather than pepperoni, as pizza might be in the US; the value in the marketplace varies from place to place as well as from market to market.

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The book is written in English.

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The binding of this edition is Paperback.

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