Name: Verbal, non-verbal and paraverbal in the campaign video
Price: 1687.00 TWD
Availability: InStock
Author: Chirnoaga, Iulia-Maria
ISBN: 9786205260333

portada Verbal, non-verbal and paraverbal in the campaign video

Verbal, non-verbal and paraverbal in the campaign video

Type

Physical Book

Author

Iulia-Maria Chirnoaga

Publisher

Our Knowledge Publishing

Language

English

Pages

Format

Paperback

Dimensions

22.9 x 15.2 x 0.3 cm

Weight

0.09 kg.

ISBN13

9786205260333

Synopsis "Verbal, non-verbal and paraverbal in the campaign video"

The best example of dramaturgy for a presidential candidate is the election clip. There, the image of the politician can be matched with that of power, intelligence or wisdom, depending on the symbolism he wants to create around his personality. This stage of theater offers the candidate the chance to show himself "at the same time the actor, the character and the person" (Charaudeau, 2005: 221). The electoral stage of promotion through the campaign clip rebounds on the candidate's image, his ethos, that which builds his credibility more than logos and pathos. The word and the emotion become means of persuasion for the setting in scene of the ethos. It is on the ethos that all this television dramaturgy is structured. Consequently, in the space of media discussion, the politician plays on spectacularization (Idem, p. 224) and puts forward "the attitude of the body, the gestures, the voice and obviously the force of the words" (Idem, p. 225). We will analyze the analogical link between body movements or gestures, words and their meaning in the context of the speeches considered.

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Verbal, non-verbal and paraverbal in the campaign video - Chirnoaga, Iulia-Maria

Synopsis "Verbal, non-verbal and paraverbal in the campaign video"

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