Name: Visibilidad infinita (in Spanish)
Price: 722.00 TWD
Availability: InStock
Author: Andrea Liévano
ISBN: 9786287578777

portada Visibilidad infinita (in Spanish)

Type

Physical Book

Author

Andrea Liévano

Publisher

Paidós Empresa

Synopsis "Visibilidad infinita (in Spanish)"

No basta con tener un gran producto o servicio; es fundamental que otros lo conozcan, lo entiendan y lo más importante confíen en él. Por eso, toda empresa, por pequeña que sea, debe contar con una estrategia de mercadeo y relaciones públicas que impulse sus metas.En el imaginario colectivo, las relaciones públicas solo son para compañías con grandes capitales. Sin embargo, la realidad es que se trata de una herramienta accesible a cualquier empresa para alcanzar grandes resultados. En estas páginas, Andrea Liévano referente latinoamericana en relaciones públicas nos presenta su metodología de nueve pasos, aplicable a cualquier escala, para que una marca o negocio sea constantemente visible, cobre relevancia ante el público objetivo y logre excelentes resultados comerciales.

Andrea Liévano

(Author)

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Speaker, public relations and innovation advisor, and founder of PR Para Todos, a company that democratizes public relations in Spanish. She has taught at the Universidad Tecnológica de El Salvador, at the Sena Innovation Week, and in the Human Branding by EXMA, Digital Marketing from MDA Latam, and Corporate Reputation from CESA diplomas, among others. Likewise, she has been a consultant for the Master's Degree in Public Relations at the Faculty of Communication Sciences of the Universidad Autónoma de Nuevo León (Mexico), the Bogotá Chamber of Commerce, the Green Chamber, Fenalco, Sigma, Capital Women NY, and ManaTech Miami

Among the various recognitions she has received, the following stand out: Excellence In Marketing Award 2024, Woman to Watch 2021, Cecorp Innovation Award 2022, and CMXConnect Coomup 2021. She has been a jury member at the Effie Awards Colombia 2022, 2023, and 2024. She was a panelist at the Seventh Seminar on Communication and Trends by Andesco and has been a speaker at Women Economic Forum Latam, Women in Business at Universidad de los Andes, and Fearless Minds by EXMA, among others.

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