Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research)
Type
Physical Book
Publisher
Author
Language
English
Pages
218
Format
Paperback
ISBN13
9780367666897
Edition No.
1

Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research)

Simon Collister (Editor), Sarah Roberts-Bowman (Editor) (Author) · Routledge · Paperback

Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research) - Simon Collister (Editor), Sarah Roberts-Bowman (Editor)

New Book Imported to Taiwan
Delivery: 06 Jul - 14 Jul Shipping: 4 to 5 business days.
NT$ 2,725
NT$ 2,725

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research) "

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews