你好! Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Wanghong as Social Media Entertainment in China
Type
Physical Book
Author
Publisher
Language
English
Pages
197
Format
Paperback
Dimensions
21.0 x 14.8 x 1.2 cm
Weight
0.28 kg.
ISBN13
9783030653781
Categories

Wanghong as Social Media Entertainment in China

David Craig (Author) · Stuart Cunningham (Author) · Jian Lin (Author) · Palgrave MacMillan · Paperback

Wanghong as Social Media Entertainment in China - Craig, David ; Lin, Jian ; Cunningham, Stuart

Cheaper New Book Imported to Taiwan
Delivery: 11 Sep - 24 Sep Shipping: 13 to 17 business days.
NT$ 2,180
Faster New Book Imported to Taiwan
Delivery: 01 Sep - 09 Sep Shipping: 5 to 6 business days.
NT$ 2,895
NT$ 2,180

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Wanghong as Social Media Entertainment in China"

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews