你好! Tracked shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada We Want Fish Sticks: The Bizarre and Infamous Rebranding of the new York Islanders
Type
Physical Book
Author
Preface by
Publisher
Year
2018
Language
English
Pages
312
Format
Hardcover
Dimensions
23.1 x 16.0 x 3.0 cm
Weight
0.61 kg.
ISBN13
9781496206534
Categories

We Want Fish Sticks: The Bizarre and Infamous Rebranding of the new York Islanders

Nicholas Hirshon (Author) · Eric Fichaud (Preface by) · University of Nebraska Press · Hardcover

We Want Fish Sticks: The Bizarre and Infamous Rebranding of the new York Islanders - Hirshon, Nicholas ; Fichaud, Eric

New Book Imported to Taiwan
Delivery: 09 Sep - 17 Sep Shipping: 14 to 15 business days.
NT$ 1,224
NT$ 1,224

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "We Want Fish Sticks: The Bizarre and Infamous Rebranding of the new York Islanders "

The NHL's New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton's frozen seafood, and opposing fans taunted the team with chants of "We want fish sticks!" During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews