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portada Why People (Don't) Buy: The go and Stop Signals
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
223
Format
Hardcover
ISBN13
9781137466679
Edition No.
2015
Categories

Why People (Don't) Buy: The go and Stop Signals

Chakravarti,Thomas,Storry (Author) · Palgrave Macmillan · Hardcover

Why People (Don't) Buy: The go and Stop Signals - Chakravarti,Thomas,Storry

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Synopsis "Why People (Don't) Buy: The go and Stop Signals "

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

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The book is written in English.

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The binding of this edition is Hardcover.

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