Women in Entrepreneurship and Family Businesses. Methodological Insights to Advance Research� - Helle Neergaard;Naomi Birdthistle

Women in Entrepreneurship and Family Businesses advocates for the expansion of research into historical contexts using archival and documentary evidence, uncovering the stories of women entrepreneurs of the past. Encouraging engaged scholarship and collaboration with practitioners, editors Helle Neergaard and Naomi Birdthistle emphasize the significance of studying cultural backgrounds that may be unfamiliar to researchers. By pushing the boundaries of traditional research methods, they aim to advance knowledge and support the development of women in entrepreneurial fields.

Scholars and students interested in gender studies, qualitative research methods and family business will benefit from this book. It is additionally useful for researchers seeking to identify methodological research gaps in the field.

This fascinating book illuminates the need for innovative research to better understand women’s roles in entrepreneurship and family firms. Underscoring the importance of using diverse methodologies to accurately capture real-world experiences, it explores the corporate challenges women face, such as gender bias and balancing work with family.