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portada Word-Of-Mouth in Contemporary Hollywood (Routledge Studies in Media and Cultural Industries)
Type
Physical Book
Publisher
Author
Language
English
Pages
228
Format
Hardcover
ISBN13
9781032353043
Edition No.
1

Word-Of-Mouth in Contemporary Hollywood (Routledge Studies in Media and Cultural Industries)

Simon Hewitt (Author) · Routledge · Hardcover

Word-Of-Mouth in Contemporary Hollywood (Routledge Studies in Media and Cultural Industries) - Simon Hewitt

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Synopsis "Word-Of-Mouth in Contemporary Hollywood (Routledge Studies in Media and Cultural Industries) "

Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation.Using a 'Bourdieuconomic' approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of 'Grassroots Intermediaries' in contemporary film marketing campaigns. It critiques 'democratic' crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition.By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.

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