Name: Yes!: 50 Scientifically Proven Ways to Be Persuasive
Price: 780.00 TWD
Availability: InStock
Author: Goldstein, Noah J. ; Martin, Steve J. ; Cialdini, Robert
ISBN: 9781416576143

portada Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Type

Physical Book

Author

Publisher

Year

2009

Language

English

Pages

272

Format

Paperback

Dimensions

20.7 x 12.3 x 1.8 cm

Weight

0.20 kg.

ISBN

9781416576143

ISBN13

9781416576143

Edition No.

Synopsis "Yes!: 50 Scientifically Proven Ways to Be Persuasive"

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Robert Cialdini

(Author)

View Author's Page

Robert B. Cialdini (Wisconsin in 1945), is an American psychologist, researcher, and writer, widely recognized for his studies on persuasion and influence. Considered a global authority in applied social psychology, his ideas have had a huge impact on the world of marketing, politics, and communication. Cialdini has been a professor at Arizona State University and has received multiple academic distinctions for his research and dissemination work. His work has influenced both the academic and business realms, helping to understand how people make decisions and how they can be ethically guided. His most influential work is Influence: The Psychology of Persuasion, published in 1984, where he presents six key principles of persuasion that have become a mandatory reference.

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