Don Norman
Don Norman (New York, 1935) is a distinguished researcher, professor, and American author, known for his influence on user-centered design and cognitive engineering. With a background in electrical engineering and psychology, he has been a professor at universities such as UC San Diego and Northwestern, as well as serving as vice president at Apple, where he coined the term "user experience" (UX). He is co-founder of Nielsen Norman Group and has been awarded the Benjamin Franklin Medal in Cognitive Science and Computing.
Among his most influential works are The Design of Everyday Things (1988), Emotional Design (2004), Living with Complexity (2010), and Design for a Better World (2023). These books explore the interaction between people and technology, promoting a design approach that prioritizes functionality, sustainability, and human well-being.
Among his most influential works are The Design of Everyday Things (1988), Emotional Design (2004), Living with Complexity (2010), and Design for a Better World (2023). These books explore the interaction between people and technology, promoting a design approach that prioritizes functionality, sustainability, and human well-being.
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